Sign of the Times?

I recently purchased a case of toilet tissue for the shop. Yesterday I went to place a new roll on the holder. Noticed something odd about the new roll, and at first, I could not for the life of me figure what was wrong.

Then it hit me, the new roll seemed narrower. Said, to myself, nah...just dreaming. Took the old roll's cardboard middle section from the waste and measured it. Sure enough. Yes, I'm that anal.

The old roll measured 4 7/16th. The new roll, 4 inches.

Now I don't know why this bugs me so much, but it does...pay more for the product and receive less. It's a friggin rip off. Sign of the times...yes, in my humble opinion.

Quilted Northern, by the way. Buttholes.

Stephen